Balancing Optimism with Realism – AIM Report on COVID Survey

In January 2022, the Association of Independent Museums surveyed its members on the immediate impact of the Omicron variant and related strengthening of restrictions in all nations of the UK over the Christmas and New Year season. AIM received almost 200 responses.

These responses show a picture of a sector looking ahead to the rest of winter and the rest of the year largely expecting to survive financially, but with significant concerns about visitor figures and income throughout 2022, and a need for support with core funding, capital (including maintenance) projects, one-off projects, and particularly to support staff resilience and wellbeing.

The detailed report can be downloaded here: https://aim-museums.co.uk/balancing-optimism-realism/

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