A new piece of research has been launched by the Association of Independent Museums (AIM) to better understand how museums and heritage venues with outdoor space of any size are approaching land management in order to diversify their income streams, broaden their audiences, and contribute to sustainability goals.
The research will explore how museums and heritage organisations (including industrial heritage sites) with outdoor space of any size, from rooftop terraces to those with thousands of acres, are using these spaces. The research will also consider the appetite for further support and funding for developing such outdoor spaces. The intended outcome is to compile some broad data about land ownership in the sector along with a set of robust case studies that can exemplify how organisations of varied size and resource are approaching land management.
A core element is an online survey, which is open to those in the museums and heritage sector with experience managing land or owning land. The survey is being carried out by marketing research company M·E·L Research for the Association of Independent Museums (AIM), National Museum Directors’ Council, Arts Council England, and the Welsh Government.
The online survey is open until Mid-December, and can be completed here.
Industrial Heritage Networks 