AIM Funding News: New Stories New Audiences

Funded by National Lottery Heritage Fund, ‘New Stories New Audiences’ aims to inspire museums to stay relevant to their audiences and to increase their impact. It is open to all AIM members in the small museum category (up to 20,000 visitors) and is designed to fund projects that result in a wider range of people being involved in heritage at your organisation. AIM expect you to have identified a new story that you wish to tell and undertaken some initial research to identify who the new audience will be. AIM also expect you to work with a new partner, to work differently and to try something new.

AIM will fund projects that could include:

  • Developing new interpretation
  • Creating a small display or exhibition
  • Developing new educational resources
  • Creating art works
  • Undertaking new collecting
  • Developing a website or other digital resource
  • Organising an event
  • Creating new volunteering opportunities
  • Developing a new tour

Examples of partners could include a school, local history group, university, local charity, community, social, or volunteer groups or individuals such as artists. Examples of new audiences could include members of BAME communities, people with a disability, young people or local people from particular socio-economic groups.

Click here for more details.

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