With face-to-face fundraising events cancelled over the past 18 months, many not-for-profit organisations have turned to digital fundraising. Charity Digital’s latest e-newsletter looks at some of the strategies available to charities (and indeed other groups) for such fundraising activities.
One new innovation is Zoom’s donations button. The donations button, which is integrated into the video calling software through an app called Donations by Pledge, allows charities to turn Zoom meetings into virtual fundraisers. The app is free for all charities to use and doesn’t take a percentage of the donations. This means you can use all the money raised to deliver your charitable activities. The Pledge website says the only fees are standard credit card fees (2.9%+.30) and a $5 (£3.58) a month disbursement fee.
As Zoom has become a popular way to keep in touch during the pandemic for many industrial heritage sites this might be an easy way into virtual fundraising, since the new app gives supporters a quick and easy way to donate online. More details, and other digital fundraising strategies, can be found here: https://charitydigital.org.uk/topics/topics/how-to-fundraise-on-zoom-9056?utm_source=newsletter&utm_medium=email&utm_campaign=Digital%20Fundraising%20Newsletter