Heritage Digital Fundraising Seminar, 30 November 2021

On the 30th November Heritage Digital will be running its latest business support session, a webinar on ‘Developing a fundraising strategy for your heritage organisation’. Digital methods are now the most popular way to give money to charitable causes in the UK, yet conservation, environment, and heritage charities took only 4% of online giving in the UK in 2019, the year before the pandemic hit. 

This free session will specifically benefit those small and mid-sized heritage organisations receiving under £1 million per year in income, and those within heritage organisations responsible for digital/fundraising. The session will provide participants with: 

  • The basic principles of digital fundraising
  • The main methods of effectively fundraising with digital
  • The core elements of a digital fundraising strategy

To read more details and sign up follow this link: https://charitydigital.org.uk/heritage-digital-academy-modules-page/webinar-developing-a-fundraising-strategy-for-your-heritage-organisation?utm_source=newsletter&utm_medium=email&utm_campaign=Heritage%20Digital%20Academy%20aq%2E

Digital Fundraising Advice from Charity Digital

With face-to-face fundraising events cancelled over the past 18 months, many not-for-profit organisations have turned to digital fundraising. Charity Digital’s latest e-newsletter looks at some of the strategies available to charities (and indeed other groups) for such fundraising activities.

One new innovation is Zoom’s donations button. The donations button, which is integrated into the video calling software through an app called Donations by Pledge, allows charities to turn Zoom meetings into virtual fundraisers. The app is free for all charities to use and doesn’t take a percentage of the donations. This means you can use all the money raised to deliver your charitable activities. The Pledge website says the only fees are standard credit card fees (2.9%+.30) and a $5 (£3.58) a month disbursement fee.

As Zoom has become a popular way to keep in touch during the pandemic for many industrial heritage sites this might be an easy way into virtual fundraising, since the new app gives supporters a quick and easy way to donate online. More details, and other digital fundraising strategies, can be found here: https://charitydigital.org.uk/topics/topics/how-to-fundraise-on-zoom-9056?utm_source=newsletter&utm_medium=email&utm_campaign=Digital%20Fundraising%20Newsletter

Charity Digital

AIM Funding News: New Stories New Audiences

Funded by National Lottery Heritage Fund, ‘New Stories New Audiences’ aims to inspire museums to stay relevant to their audiences and to increase their impact. It is open to all AIM members in the small museum category (up to 20,000 visitors) and is designed to fund projects that result in a wider range of people being involved in heritage at your organisation. AIM expect you to have identified a new story that you wish to tell and undertaken some initial research to identify who the new audience will be. AIM also expect you to work with a new partner, to work differently and to try something new.

AIM will fund projects that could include:

  • Developing new interpretation
  • Creating a small display or exhibition
  • Developing new educational resources
  • Creating art works
  • Undertaking new collecting
  • Developing a website or other digital resource
  • Organising an event
  • Creating new volunteering opportunities
  • Developing a new tour

Examples of partners could include a school, local history group, university, local charity, community, social, or volunteer groups or individuals such as artists. Examples of new audiences could include members of BAME communities, people with a disability, young people or local people from particular socio-economic groups.

Click here for more details.

AIM Advice and Resources During Lockdown3

As the heritage sector grapples with Lockdown 3, its worth remembering that there is a large amount of advice and help available for industrial heritage. For instance, the Association of Independent Museums has updated its Coronavirus resources page. There you can find links to the latest Government advice for museums, the second round of the Cultural Recovery Fund (closing on the 26 January 2021), financial support, and other funding packages available from Government for heritage businesses.

AIM also provides online training and detailed advice for museums during lockdown, from a COVID-19 Action Checklist, business resilience checklist, and good governance in a crisis, to insurance, business rates, and funding tips. There’s also details about how to improve your online and digital presence. Follow this link for more details: Coronavirus resources – AIM – Association of Independent Museums (aim-museums.co.uk)